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Change the Story Workshop - Shared screen with speaker view
Eithne Sheedy
26:39
Im Eithne from GS.
Imogen Hewitt
26:41
Karen Hewitt from Transition Tamar. community engagement.
Jacqui Bennett Humans in Geelong
26:44
Jacqui Bennett from Humans in Geelong Inc. we use the powerful medium of positive storytelling to create social change.
Karen Lamb GS
27:12
from Geelong Sustainability. I think we need a new narrative - the old scare tactics have failed. I am interested in the psychology of positive change.
Geelong Sustainability
27:19
Hi Noreen from Geelong Sustainability, we are looking to use new positive messages and tell better stories
Heather Geelong
27:22
Hi, Heather from Geelong; former member of Sus G; very interested in this topic. Love the work SG do and what they have created in Geelong
Nicole Thornton (Corangamite CMA, SW Victoria)
27:29
Nicole Thornton. Hi from Corangamite Catchment Management Authority (SW Vic). Interested in exactly the title - changing the story. Stories connect us to our world, to ourselves and to other people. Interested in what’s in this space at the moment. Thx
Vicki, Geelong Sustainability
27:52
Hi Everyone, I'm Vicki from GS. Lovely to see you all here tonight. I hope to learn how to tell more meaningful stories.
André Silva - GS
28:06
André from GS. Interested in how can we change the story
Sarah Treacy Humans In Geelong
28:40
Hi there everyone, I'm Sarah from Humans In Geelong, really keen to be part of making positive changes that help with climate change issues. I'm a parent, I care, and I realise it's urgent, so spending our time efficiently is important.
Kathleen
29:20
Hi I'm Kathleen, here via Geelong Sustainability Facebook Event and part of Transition Streets Belmont. Want to get better at talking to colleagues and friends about climate change
Sal Fisher GS
32:51
Sal from GS. I'm the Climate Action Coordinator with GS. If anyone saw QandA last night it was just so frustrating. We need our positive story to see the light of day and mobilise enough people to make change.
Vicki, Geelong Sustainability
34:56
Donald Trump is an expert at framing stories to suit his purposes!
Eithne Sheedy
35:17
YES he is!
Sal Fisher GS
37:53
jobs vs economy - cant be both
Sarah Treacy Humans In Geelong
37:54
They are in opposition
Imogen Hewitt
37:54
extractive
Nicole Thornton (Corangamite CMA, SW Victoria)
38:08
I feel it’s economy or environment
Christine
39:25
that we have to weaken environmental laws to let the economy recover.
Christine
39:57
sorry no audio but this is what I have heard.
Sal Fisher GS
41:48
Darwinism and individualism
Sal Fisher GS
44:23
I doubt Aboriginal people thought like this.
Sanja Van Huet
48:54
You need to provide a reason - I like that approach.
Christine
49:39
Gas is not a renewable energy.
Sarah Treacy Humans In Geelong
50:15
We can make a strong economy through tackling climate change.
Christine
50:37
If we tackle climate change we will build a strong economy.
Karen Hewitt
51:16
by tackling climate change we create a strong economy
Vicki, Geelong Sustainability
51:56
no jobs on a dead planet
Sarah Treacy Humans In Geelong
53:17
I think we should talk about value. We can push the point that economy (eco meaning home right?) is valuable.
Michael Pulsford (ACF)
53:47
Yes, but that's different from saying e.g. a forest is worth saving because of the money it'll make
Sanja Van Huet
54:30
You need to be careful if you 'devalue' the environment.
Sanja Van Huet
55:12
what are other values related to the environment?
Michael Pulsford (ACF)
55:21
it keeps us alive
Michael Pulsford (ACF)
55:27
feeds us
Michael Pulsford (ACF)
55:35
provides us with air and water
Sanja Van Huet
55:44
Mental health as well Michael
Vicki, Geelong Sustainability
57:16
Too often we get bogged down in the negative - we need to paint positive picture but harder to do
Sarah Treacy Humans In Geelong
01:04:19
I guess that's what I meant about value and money - some people need that as motivation, and if Governments or businesses, for example gave grants/funding renewable resources, recycling etc. that's money set towards creating jobs and helping the environment at the same time.
Sarah Treacy Humans In Geelong
01:06:10
Can you leave the values on the screen?
Emily Gregg, ACF
01:06:14
For sure Sarah, it's all about audience and context! It can certainly be a great motivator or turning point for businesses and some individuals, but overall - at ACF anyway - we want to stay away from it being our central story because it undermines what we value ourselves
Sarah Treacy Humans In Geelong
01:06:48
Fair call Emily
Michael Pulsford (ACF)
01:08:17
Ask your partner to sign a petition pressure the government to put nature and climate outcomes in economic recovery packagesINHIBITING EMOTIONSInertiaApathyFearIsolationSelf-doubtACTIVATING EMOTIONSUrgencyOutrageHopeSolidarityYes we can
Michael Pulsford (ACF)
01:14:02
hey vicki can you give ppl the 60 second warning?
Sanja Van Huet
01:14:47
Thanks Karen!
Karen Lamb GS
01:15:13
Thanks to you too Sanja!
Nicole Thornton (Corangamite CMA, SW Victoria)
01:16:14
Don’t Think of the Elephant: Know your values and frame the debate, by George Lakoff. Thin book. Found it really useful to understand the values and frames others use, even if their language they use can feel so fdifferent to mine. Mr Lakoff really dislikes the Republican Party, but if you can ignore that part, it’s a really useful piece of work. This is the book I mentioned, Diane!
Geelong Sustainability
01:16:16
Thank you, sorry I have to leave at 6 pm
Sanja Van Huet
01:16:20
Karen used a very powerful word … WE!
Michael Pulsford (ACF)
01:16:27
yeah we draw a lot on lakoff's work
Debi ACF Burleigh
01:20:23
Had a lovely breakout room with Brendan, thank you ! Children are our future. Sorry that I I have to leave early as our ACF Community Group has a guest event starting shortly with an Environmental Engineer.
Michael Pulsford (ACF)
01:20:41
thanks Debi!
Debi ACF Burleigh
01:20:51
Thank you all.
Heather Geelong
01:23:19
Corona virus happening has given me a sense of hope that things may change; I had largely lost hope that we could turn things around
Sarah Treacy Humans In Geelong
01:23:38
Me too Heather
Vicki, Geelong Sustainability
01:25:03
wombats!
Sarah Treacy Humans In Geelong
01:28:11
Global warming. climate change. Glaciers.
Sarah Treacy Humans In Geelong
01:28:20
Nope
Karen Lamb GS
01:28:28
there are no people
Sarah Treacy Humans In Geelong
01:28:39
hopeless
Karen Hewitt
01:28:40
not a lot
Christine
01:28:50
Can't do anything about it.
Sal Fisher GS
01:29:01
Removing the people from it feeds into the idea that climate change is not human induced.
Jacqui Bennett Humans in Geelong
01:29:48
scientists not human enough
Sarah Treacy Humans In Geelong
01:29:51
Scientists and global warming
Nicole Thornton (Corangamite CMA, SW Victoria)
01:29:57
Scientists, diabetic young people
Nicole Thornton (Corangamite CMA, SW Victoria)
01:30:04
Sick people
Sarah Treacy Humans In Geelong
01:30:09
vulnerable people
Sarah Treacy Humans In Geelong
01:30:17
scared
Nicole Thornton (Corangamite CMA, SW Victoria)
01:30:19
Death and dying
Kathleen
01:30:26
only scientists have fear?
Sal Fisher GS
01:30:27
powerless
Vicki, Geelong Sustainability
01:30:39
blame the messenger
Sarah Treacy Humans In Geelong
01:30:54
good point
Sarah Treacy Humans In Geelong
01:31:14
maybe they're wrong is what I hear a lot
Nicole Thornton (Corangamite CMA, SW Victoria)
01:31:21
If you don’t trust scientists, then risk that people switch off and disregard the message
Karen Hewitt
01:31:40
corporations
Sal Fisher GS
01:31:40
Us
Sanja Van Huet
01:31:44
mining co, our reps are the characters and we are the solution
Sarah Treacy Humans In Geelong
01:31:44
us
Christine
01:31:45
We are
Nicole Thornton (Corangamite CMA, SW Victoria)
01:31:51
Together, us
Vicki, Geelong Sustainability
01:31:51
pollies
Karen Lamb GS
01:31:52
characters include me
Nicole Thornton (Corangamite CMA, SW Victoria)
01:31:58
communities
Sarah Treacy Humans In Geelong
01:32:01
communities
Jacqui Bennett Humans in Geelong
01:32:02
id put last paragraph first
Karen Lamb GS
01:32:08
hopeful
Vicki, Geelong Sustainability
01:32:09
hopeful
Nicole Thornton (Corangamite CMA, SW Victoria)
01:32:09
More doable and hopeful
Christine
01:32:11
more hopeful
Sanja Van Huet
01:32:11
proactive
Karen Hewitt
01:32:14
angry
Nicole Thornton (Corangamite CMA, SW Victoria)
01:32:22
Mix of baddies and goodies
Kathleen
01:32:25
not all the responsibility is on us.. the elected reps are meant to be our leaders
Sarah Treacy Humans In Geelong
01:34:10
shows we can do something - ie. elect good leaders.
Sal Fisher GS
01:34:29
we need to not write like scientists/bureaucrats but more like journalists.
Sanja Van Huet
01:34:39
Elect leaders who don't say the right things but do the wrong.
Sal Fisher GS
01:34:58
Sorry, I should have said opinion writers !
Sanja Van Huet
01:35:05
ooops - you know what I mean
Brendan Bolton
01:35:26
What if it read electricians across Australia are currently installing huge amounts of renewable power systems, plumbers have also joined the cause installing Australian made energy efficient solar powered hot water systems. our tradesmen are leading change and calling on the people of Australia to demand change.
Sarah Treacy Humans In Geelong
01:35:43
Nice Brendan
Emily Gregg, ACF
01:36:18
Nice! Builds the idea of collective action nicely
Vicki, Geelong Sustainability
01:36:37
YEP big opportunities if people retrofit their homes and go solar
Sanja Van Huet
01:37:18
Also keeping people employed.
Emily Gregg, ACF
01:37:37
Totally undermines the environment vs jobs story too
Sarah Treacy Humans In Geelong
01:38:01
That's what I meant Sanja, with the hand in hand of environment and economy
Karen Hewitt
01:38:27
sorry, my battery is dying - if I suddenly leave - thanks everyone - lots to think about 👍 ☺️
Michael Pulsford (ACF)
01:39:35
https://www.climateforchange.org.au/zoommpeg_20200609
Sanja Van Huet
01:44:05
Already happening … FFF
Sanja Van Huet
01:44:19
Usually 11
Sanja Van Huet
01:44:52
There is a Facebook page with up to date info …
Michael Pulsford (ACF)
01:45:15
here's the link for the ACF Narrative Handbook, which goes into more detail re framing, values, audience etc, and has links to evidence basehttps://www.acf.org.au/narrative_handbook
Jacqui Bennett Humans in Geelong
01:45:35
FFF are doing a art display of leaves outside City Hall and there is a facebook event
Christine
01:46:33
Thank you
Sanja Van Huet
01:46:37
Terrific presentation - thank you
Sarah Treacy Humans In Geelong
01:46:39
Thanks so much
Brendan Bolton
01:46:46
thankyou
Michael Pulsford (ACF)
01:48:01
and here is the link for the Change The Story toolkit, which covers things like how to write a media release, a good email, or a letter to the editorhttps://www.acf.org.au/cts_toolkit
Kathleen
01:48:41
thank you :)
Sanja Van Huet
01:48:53
Thank you everyone …
Emily Gregg, ACF
01:48:57
Thanks everyone!
Meg Watkins
01:48:58
Thankyou!
Sarah Treacy Humans In Geelong
01:48:58
Thanks guys, I need to leave, but you've been wonderfully inspirational!
Christine
01:49:01
ok thanks bye